If you’re considering engaging in social media marketing, you’re probably wondering: what are the processes involved? Social media marketing involves both reactive and proactive efforts. While reactive social media marketing requires you to react to trends, proactive social media marketing involves careful data management. Reporting data enables you to refine your strategy and share insights with colleagues. In addition to gathering data, proactive social media marketing uses data to develop and implement a new strategy.
Today’s social media users are increasingly connected and use these networks to make purchasing decisions. Many are “digital natives,” meaning they grew up with the internet and its applications. These consumers are increasingly the decision makers of the future. Social media marketing is about bringing these consumers into the fold. Social media marketing helps you do that by providing the right content and touchpoints to your customers.
Before you launch a social media marketing campaign, you need to find out who your competitors are. The easiest way to do this is by conducting a Google search and looking for terms related to your industry. Compare their social media channels to yours. Do not try to duplicate their campaigns – the key is to see what works and make yours better. By understanding what works for your competitors, you’ll be able to adapt it to your own marketing campaign mezoka.
Metrics – As with any other marketing campaign, your metrics should be based on the goal of the campaign. In social media, this might mean measuring the number of unique users that see your posts. For example, you can track the number of clicks per campaign to see what drives curiosity among your audience. You should also track engagement, which is the number of social interactions divided by the number of impressions. These metrics can help you determine if your social media strategy is bringing in the desired results.
