Social media is a very important part of marketing today. With more than 3.48 billion monthly active users, it has become a trusted channel for consumers and businesses alike. According to Forbes, 70 percent of consumers expect reputable businesses to have a social media presence. Social media marketing can help almost any business increase its visibility and reach. However, if you’re not sure how to go about it, consider some of the best practices from Forbes Multi-services.
Brands should consider reacting to negative comments on social media as they would a lightning strike. While they can’t predict when lightning will strike, they can ensure that the forest isn’t dry and react quickly. A recent example is Dove’s “Real Beauty” campaign. It tapped into deeper themes of body image and self-esteem. Traditionally, marketing required carefully crafting messages and controlling who saw them. But in social media, consumers are free to weigh in and make suggestions on what brands are posting.
Another great tool is using a professional network like LinkedIn. LinkedIn is one of the most effective platforms for B2B social media marketing. According to Forbes, LinkedIn accounts for 46% of all social media traffic on company websites. Also, Instagram, a social media app owned by Facebook, boasts a user base of more than 1 million. Despite its smaller size, it offers similar advertising options to Facebook. So, there’s no reason why your business shouldn’t utilize Instagram to reach your audience.
